Explore Our Current HASSELBLAD Cameras Lineup

The HDWORLDMEDIA Hasselblad Ecosystem

Hasselblad H and X Camera Systems

Professional Lens Inventory Available with Camera Rentals

Hasselblad Medium-Format Lens Inventory

LensMount / SystemFocal Length / ApertureCategoryIdeal ApplicationsHasselblad HC 50–110mmHasselblad H50–110mm f/3.5–4.5Medium-Format ZoomFashion, editorial, portraiture, travel, commercial productionsHasselblad HC 80mmHasselblad H80mm f/2.8Medium-Format PrimePortraits, fashion, beauty, lifestyleHasselblad HC 100mmHasselblad H100mm f/2.2Medium-Format PrimeFashion, beauty, portraiture, luxury editorialHasselblad HC 120mm MacroHasselblad H120mm f/4 MacroMedium-Format MacroProduct photography, jewelry, beauty, textiles, artwork reproductionHasselblad HC 210mmHasselblad H210mm f/4Medium-Format TelephotoFashion, runway, portraiture, compressed-perspective imageryHasselblad HCD 35–90mm AsphericalHasselblad H35–90mm f/4–5.6Medium-Format Wide-to-Normal ZoomArchitecture, fashion, environmental portraits, commercial work

Featured Hasselblad HC / HCD Optics

LensKey CharacteristicsRecommended ApplicationsHC 50–110mm f/3.5–4.5 — Orange DotHighly versatile medium-format zoom covering wide-angle through portrait focal lengths. Provides flexibility while maintaining Hasselblad image quality and rendering.Editorial, fashion, portraiture, travel and commercial assignmentsHC 80mm f/2.8 — Orange DotClassic normal lens for the Hasselblad H System with a natural perspective, strong sharpness and attractive subject separation.Portraits, fashion, beauty and lifestyle photographyHC 100mm f/2.2 — Orange DotPremium portrait lens featuring a fast f/2.2 aperture, shallow depth of field and refined subject separation.Fashion, beauty, portraiture and luxury editorial workHC 120mm f/4 MacroPrecision close-up lens offering excellent detail reproduction and true macro capability.Jewelry, products, beauty, textiles, artwork reproduction and commercial photographyHC 120mm — Orange DotHigh-performance medium-format macro optic designed for exceptional sharpness, detail and color reproduction. Also functions effectively as a longer portrait lens.Beauty, jewelry, products, textiles, fine-art reproduction and detailed commercial photographyHC 210mm f/4Professional telephoto optic providing strong compression and subject isolation.Portraiture, fashion, runway and long-distance subject workHCD 35–90mm f/4–5.6 Aspherical — Orange DotHigh-performance wide-to-normal zoom offering excellent edge-to-edge sharpness and strong optical performance across its range.Architecture, environmental portraiture, fashion editorials and commercial campaigns

Orange Dot Compatibility

Orange Dot HC/HCD lenses can be adapted for use with compatible Hasselblad X System cameras, including the X1D II and X2D II, through appropriate Hasselblad XH adapter systems.

Lens Adaptation & Mount Systems

Adapter / MountPurposeHasselblad XH AdapterEnables compatible HC and HCD lenses to be used on Hasselblad X System cameras.Hasselblad XH 0.8 AdapterProvides enhanced integration of compatible HC/HCD lenses with Hasselblad X System cameras while incorporating optical focal reduction.Hasselblad HC to EF AdapterAllows compatible Hasselblad HC/HCD lenses to be adapted to supported EF-based camera systems.RED EF MountSupports Canon EF and compatible EF Cinema lenses on supported RED camera systems.RED Nikon MountSupports compatible Nikon F-mount lenses on supported RED camera systems.RED PL MountSupports professional industry-standard PL-mount cinema lenses on compatible RED camera systems.

Additional Cinema Lens Support

Lens / SystemMount TypeFocal LengthCategoryIdeal ApplicationsRED Pro ZoomPL Mount18–85mm T2.9Professional Cinema ZoomFeature films, fashion films, documentaries and commercialsRED Pro Prime SeriesPL MountVarious focal lengthsCinema Prime SetNarrative filmmaking, commercials, fashion films and cinematic storytellingCanon EF / EF Cinema SupportCanon EFMultiple optionsCinema / PhotographyCorporate productions, documentaries, interviews and commercial workNikon F Lens SupportNikon FMultiple optionsCinema / PhotographySpecialty optics, legacy lenses and documentary productionPL Cinema Lens SupportPL MountMultiple optionsProfessional CinemaFeature films, television, fashion films and high-end commercial productions

Integrated Hasselblad H + X Ecosystem

System CapabilityHDWORLDMEDIA ApplicationHasselblad H System CamerasProfessional medium-format fashion, portrait, commercial, product and fine-art photographyHasselblad X System CamerasLightweight medium-format photography for editorial, fashion, portrait, location and travel assignmentsHC / HCD Lens InventoryBroad focal-length coverage from wide-angle through telephoto and macroOrange Dot Lens SupportAllows selected HC/HCD optics to extend across supported Hasselblad H and X workflowsMacro CapabilityHigh-detail product, jewelry, beauty, textile and artwork reproductionPortrait OpticsPremium rendering, shallow depth of field and subject separation for fashion and portrait workZoom CapabilityFlexible focal-length coverage for studio, location and fast-moving commercial assignmentsTechnical Resource SupportCamera preparation, configuration, lens selection, tethering and production workflow support available with HDWORLDMEDIA equipment rentals

HDWORLDMEDIA — Professional cameras. Expertly configured. Production ready.